Eastern Investment¡¯s ability to establish itself as a pre-eminent local provider of corporate finance advisory services is due to its:  
 
- Access to top management, by knowing senior managements¡¯ goals/obstacles Eastern Investment can generate deal flow by making proposals proactively.
- Access to public sector decision-makers, allowing it to close industry-shaping transactions in a politicized and bureaucratic environment.
- Intimate regulatory knowledge, enabling it to craft deal structure and terms appropriately.
- Unique style, reflecting an effective blend of an international business ethos with Korean culture, enabling it to effectively manage transactions.
- Operating flexibility, as seen by its joint advisories with bulge-bracket Investment Banks, allowing it to capitalize on opportunities for the benefit of its clients.
- Discretion, which ensures that deals close with minimum publicity, reinforcing client goodwill, ensuring repeat business.